Vistra Retail Brands Set Industry Standard

Vistra’s Dynegy retail brand ranked first in overall excellence, price competitiveness, and ease of doing business, as part of Energy Research Consulting Group’s (ERCG) national aggregator, broker, and consultant (ABC) survey-based study.

IRVING, Texas — Jul 14, 2021 — Dynegy retail brand ranked first in overall excellence, price competitiveness, and ease of doing business, as part of Energy Research Consulting Group’s (ERCG) national aggregator, broker, and consultant (ABC) survey-based study. Dynegy’s performance in the ERCG study marks the first time a single supplier claimed all three top excellence awards, the highest honor based on the data generated from more than 160 participating firms. Dynegy powers homes and businesses throughout the Northeast, Mid-Atlantic, and Midwest.

Additionally, Vistra’s flagship retail brand, TXU Energy, made a strong showing in the ABC study, winning an excellence award for price competitiveness. The survey also showed that TXU Energy, which is the #1 choice for electricity in Texas, provided leading operational experience to ABCs in the categories of account manager, customer experience, and pass-through charges.

“Year after year, TXU Energy and Dynegy continue to perform and set industry standards in our annual study,” said Young Kim, principal at ERCG. “Dynegy’s elusive ERCG “triple crown” is the first in our study’s history – an unprecedented achievement that not only shows that Dynegy has an exceptional ABC support system in place, but underscores Vistra’s strong commitment to providing satisfaction to broker partners and customers.”

Since 2014, ERCG has conducted an annual study on the ABC market. In the 2020 study, 160 ABC firms responded, representing an estimated 76% of sales volume conducted through third party intermediaries. TXU Energy and Dynegy are ranked among 42 total supplier brands in the 2020 study.